George Lois
How George Lois Turned Down an Opportunity
to Become a Matzo Salesman
A young photographer -- we'll call him Bob -- confirmed my suspicions after he read my rant on the Whiz Kids . Bob said, "George Lois? I know the name but I can't place him."
Want to find out how much fun advertising used to be? Read an interview in New York Magazine that came out when Lois' book $ellebrity was published in March 2003. You will learn, in Lois' own words, how he convinced four generations of matzo bakers that he truly believed in his creative work by threatening to leap from a three story building in Long Island City.
Ad BehaviorLegendary adman George Lois, whose new book, $ellebrity, is published this month, created some of the most memorable campaigns of the past 45 years, from “I want my Maypo” to “I want my MTV.” His Esquire covers—featuring Nixon in lipstick, Muhammad Ali as Saint Sebastian, and Andy Warhol drowning in a can of Campbell’s soup—inspired a generation of editors and designers. In the process, he helped midwife the birth—say it ain’t so, George—of modern celebrity culture. And along the way, no one had more fun. A talk with a modern master (Bronx accent not included).
By John Homans
One of my intentions for using a blog format is to make it easy for readers to open dialog with me and others. To stimulate participation I shall offer a question at the end of each entry. Please feel free to comment. Thanks.
When have you fought the client to see, understand, or believe in your ideas? What happened?
When have you fought the client to see, understand, or believe in your ideas? What happened?
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Comments
For an even longer read about the man himself, find an out of print copy of George, Be Careful. It is incredible!
Posted by: Willie | February 20, 2006 08:02 PM